adidas
www.adidas.com

adidas is excited to begin its 22nd year as the Official Footwear and Apparel Supplier of the Boston Marathon. In 2010, adidas continues it’s commitment to the marathon by playing a key role not only in the race, but in all Boston Athletic Association programs. This year adidas will supply exclusive Boston Marathon Jackets to over 9,000 B.A.A. volunteers and over 3,500 other media and officials. Also, the official collection of the 2010 Boston Marathon performance apparel and footwear will be available to race participants and fans at the John Hancock Sports & Fitness expo as well as select local retailers. In an effort to celebrate the marathon all weekend long, adidas support a series of pre-race events including the B.A.A. Relay Challenge and the B.A.A. Invitational Mile. Leading up to the race adidas also hosts marathon training clinics at Marathon Sports on January 25th, February 22nd and March 22nd.

adidas has been a sponsor of the B.A.A. Running Club since 1992. In 1999, adidas and the B.A.A. unveiled their joint venture consisting of a long-term, year-round running program designed to promote overall fitness and health among Boston-area youths throughout Boston Public Schools. Since then, more than 25,000 kids have participated in adidas-sponsored B.A.A. events.

adidas’s founder, Adi Dassler, had a passion for running and a passion to make equipment to help every athlete perform at their best. Today adidas remains committed to making the best running products available.

For training tips and to learn more about adidas running, visit www.adidas.com/running.