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  114th Boston Marathon

 SPONSORS

 


The Boston Athletic Association thanks the following sponsors for their generous support of the 114th Boston Marathon.

Click below to learn more:
John Hancock Financial Services
adidas America
Gatorade Poland Spring
Nissan AT&T
JetBlue Airways PowerBar, Inc.
Tata Consultancy Salonpas
Dana-Farber Newton Wellesley Hospital
One Communications Long's Jewelers
Reed & Barton Silversmiths The Phoenix
Garage @ Clarendon
 

John Hancock
www.johnhancock.com

JOHN HANCOCK AND BOSTON MARATHON CELEBRATE 25TH YEAR OF PARTNERSHIP

John Hancock is celebrating the 25th anniversary of its landmark sponsorship of the race at this year’s Boston Marathon. The company’s continued support of the Boston Athletic Association, which has directed the race since 1897, ensures the stability of the world’s oldest annual marathon.

HELPING TO KEEP THE RACE RUNNING
As principal sponsor, John Hancock has provided substantial financial resources, including the first-ever prize money in 1986, and has continued that tradition with a prize purse this year of $806,000, plus $220,000 for performance bonuses. During the past 24 years, the Company has award $13 million in prize and bonus awards.

Each year, John Hancock recruits the top distance runners in the world to participate in the Marathon as members of the John Hancock Elite Athlete Team. The Company hosts the athletes for race week at the “John Hancock Elite Athlete Village” set up at the John Hancock Conference Center.

The Company also sponsors the John Hancock Sports & Fitness Expo, which is the official location for picking up entry bibs and other important race information. The Expo serves as a hub for Marathon participants and their guests throughout race weekend, drawing 200 exhibitors and 80,000 visitors.

To support the thousands of local, national, and international media representatives who arrive in the city to cover the race, John Hancock’s Corporate Communications department assists in the production of an informative media guide, the coordination of press materials and credentials, and the operation of the pressroom.

On race day, John Hancock provides the use of several facilities in Copley Square, the services of more than 500 employee-sponsored volunteers to assist with race-related tasks, and a giant television screen near the finish line for the public to view the race.

In addition, the Company also contributes a wide range of financial support and services to towns along the Marathon route in appreciation for past and continued support of the race. The eight communities are Hopkinton, Ashland, Framingham, Natick, Wellesley, Newton, Brookline, and Boston.

REACHING OUT TO THE COMMUNITY
John Hancock sponsors many community initiatives in coordination with the Marathon each year including the Boston Marathon Kenya Project, the Adopt-a-Marathoner program, and the Non-Profit Bib Program.

The Boston Marathon Kenya Project, now in its 10th year, teaches Boston elementary students about the history of this international race and the distinctive fact that Kenyans have dominated the course over the past two decades. The program, held at the African Tropical Forest exhibit in Boston's community zoo, includes a visit and open forum with Boston Marathon Kenyan champions.

The Adopt-a-Marathoner Program, now in its 18th year, brings John Hancock’s elite Kenyan runners together with Hopkinton elementary students for a pre-race pep-rally in the historic town where the Marathon begins. Students study the culture of their running friends throughout the year and are introduced to the athletes during race week.

The Non-Profit Bib Program leverages the race to support worthy causes with John Hancock donating invitational entry “bibs” to local non-profits. In 2009, almost 800 participants used these bibs to raise $3.7 million. Additionally, 96 John Hancock and Manulife employees also ran the Marathon on behalf of non-profits to raise $176,000. Last year this program was part of John Hancock’s $10.6 million of total support to Boston area community programs. The company also donates 10,000 hours of community support through its employee volunteer programs each year.

For additional information about John Hancock please log on to http://johnhancock.com.

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